Amazon Prime Day: Your Wallet’s Favorite Holiday is Back!

As an Amazon Associate, I’m here to spill all the juicy details about this year’s Prime Day extravaganza happening July 8-11.

🎉 Wait, FOUR Days of Prime Day? Are We Even Still Calling It a Day?

Once upon a time, Prime Day was, you know, a day. Then it stretched into two. And now? In 2025, Amazon said, “Why stop there?” and gave us a glorious four-day shopping marathon.

Yes, Prime Day is now Prime Days – running from July 8 through July 11 – and I guess, if it keeps growing like this, next year we’ll be getting a Prime Season. 

So grab a snack, hide your credit card from yourself (but not really), sharpen your clicking finger, and let’s talk strategy. Because with more time comes more deals… and way more indecision. Do you buy the air fryer? The third one? Do you finally get the sewing machine that threads itself? Or the robotic vacuum that might be smarter than your dog?

Four days, thousands of deals, and no judgment if you buy a second pair of noise-canceling headphones to ignore the family while you scroll for more deals.

What Is Prime Day? (Or: Why Your Credit Card Is Already Sweating)

Prime Day is Amazon’s annual shopping holiday that they invented because, well, they can! It’s a 96-hour deal-palooza exclusively for Prime members where savings fall from the digital sky like confetti.

As a Prime member, not only do you get access to these wallet-friendly deals, but you also enjoy perks like free two-day shipping (for when patience is NOT your virtue), access to Amazon’s streaming services, and mooooore. 

The catch? The best deals may play hard-to-get – they’re often available for a limited time or until someone with faster internet snags the last one. 

Amazon also likes to tease us with EARLY deals leading up to the main event. Some early bird specials are already fluttering around the Amazon Prime Day webpage, tempting us mere mortals with their discounted glory.

What’s New for Prime Day 2025 – What’s Changed, What’s Worth Knowing, and What to Click First

#1. Daily Themes: Amazon’s Way of Keeping Things Interesting

Each day during Prime Day, Amazon will spotlight different product categories. One day might be heavy on kitchen gadgets, the next could spotlight tech gear, and then another will have home goods, beauty, or even sewing tools getting their moment in the spotlight.

Now, we can absolutely dream about a Sewing Tools Theme Day — imagine sergers, shears, and threads raining from the virtual sky. But don’t hold your breath — Amazon loves smart devices and vacuums a bit more than rotary cutters and fat quarters.

Still, that doesn’t mean the good stuff’s not there. You just have to sniff it out.

You won’t always know the exact schedule ahead of time. But each morning at midnight Pacific, a fresh wave of “Today’s Big Deals” goes live — and that’s when you’ll start to see what the day’s “theme” looks like.

So basically: Amazon picks, and we scroll.

If your wish list looks like it was written by three different people, good news – there will be  probably a theme day for each of them.

#2. Meet Rufus – Your AI Shopping Buddy (Who Doesn’t Judge)

Have you ever stared at a product listing for five solid minutes thinking, “Okay, but how thick is this ruler? Can I use it with a rotary cutter?” Hundreds of glowing reviews… and not one of them answers the real question: “Can I actually cut fabric with it, or is it so thin it’ll slide around and shred my nerves instead?”

Yep. Been there. That’s where Rufus comes in — Amazon’s new built-in shopping assistant who’s ready to help during Prime Day (and really anytime you’re about to make a purchase).

He lives right inside the Amazon app and website, and he’s here to help answer all your “what does this actually do” questions during Prime Day. And honestly? He’s pretty handy.

Here’s how to find him:

Mobile App (Most Convenient)

1. Open your Amazon Shopping app on your phone.
2. Look for a small speech‑bubble chat icon in the corner (usually bottom right).
3. Tap it to open Rufus, Amazon’s AI assistant.
4. Type or speak a question like:
   • “Best sewing machine under $200?”
   • “Compare rotary cutter brands.”
   • “Is this iron lightweight?”
5. Rufus responds right in the chat window with helpful info and recommendations.
6. Tap suggested related questions or follow‑ups to dive deeper—just like chatting with a helpful friend.
7. To dismiss Rufus, swipe the chat window down or tap close to return to your regular browsing.

Desktop / Web

1. Visit Amazon.com on your computer.
2. In the top navigation bar—or near search—look for the Rufus chat icon (speech bubble).
3. Click it to open the chat box and ask questions just like in the app.

What Rufus Can Help You With

• Product details — Rufus can quickly summarize materials, size/dimensions, care instructions, or sewing machine features using all that text-heavy product info.
• Recommendations — Ask: “What’s a good quilting ruler under $30?” or “Sewing starter kit for beginners?” and Rufus will suggest options tailored to your needs.
• Comparisons — Want to know the difference between Singer vs. Brother machines? Just ask — and Rufus will lay it out neatly.
• Price history — If enabled for your account, you can ask, “Show me price history for this item” and Rufus may display a simple chart showing recent price trends.

Tips for Getting the Most Out of Rufus

• Be specific — Instead of “air fryer,” ask “16‑quart air fryer with preset for fries under $150.” Results are sharper.
• Use it for comparisons — Great way to decide fast during Lightning Deals without opening three tabs for tech specs.
• Proof-check big purchases — Ask follow-up questions like “Are replacement parts available?”
• Note: it’s not perfect — Rufus sometimes misses nuance or offers slightly off suggestions, especially with obscure or overly niche sewing tools. Just double-check reviews or Q&A sections.

Preview of a Rufus Interaction (Example)

I asked Rufus: “What are some good sewing machines for beginners?”

Rufus replied with a very good selection of machines (image below) and I could get the basic facts — without opening a dozen tabs and searching manually.

In Short…

• Rufus lives in your Amazon app or desktop site as a chat icon.
• Just tap or click and ask. It’s conversational.
• It can help with product info, recommendations, comparisons, and even price history if you have that feature enabled.
• It’s especially helpful during Prime Day when deals move fast and decisions matter.
• Helpful, but not infallible—always double-check when deals involve big spend.

So if you’ve ever added something to your cart, removed it, read seven reviews, re-added it, then cried into your tea… Rufus might be your new favorite shopping sidekick.

And the best thing? Rufus doesn’t judge, does not get bored, or hungry, does not have a match to catch on TV to rush you. The perfect companion.

🤖 Me + Rufus = Prime Day Deal Detectives

So, I asked Rufus the most important question of my very serious Friday research session: “What are the early deals for sewing and quilting rulers?”

And guess what? Rufus delivered. Like a true fabric friend who just gets it, he pulled up actual useful deals—not random car accessories or Bluetooth beanies (yes, that’s a thing).

Below are some of the ruler deals Rufus showed me, all cozy and clickable. I did pop in affiliate links so you can grab them while they’re still on sale. Because we both know… rulers are one of those tools you never think you need more of until the perfect one is 22% off.

Here’s what made the cut:

He might not fold your fabric or thread your needle (yet), but when it comes to deal-finding? He’s sharp.

Then I got curious (read: slightly distracted) and asked Rufus,  “What are the early deals for toddler toys?”

Because while we’re shopping rulers for ourselves, there’s always a little someone nearby trying to “help” by unrolling your measuring tape and hiding your Frixion pens. So if you’re buying yourself something sharp, you might as well balance it out with something squishy.

And wouldn’t you know it? Rufus delivered again. Below are some toddler toy deals that popped up—perfect for gifting, distraction during sewing time, or stocking up before the holiday chaos sneaks up.

Here’s what he found:

Need help keeping little hands busy while you sew? Rufus can help with that too. Ask him:

• “Quiet toys that don’t beep or sing… preferably ever?”
  

He might not babysit, but he does suggest some pretty great options.

You can keep asking about deals on sewing gadgets, cozy socks, toddler puzzles, or even oddly specific things like “magnetic bobbin cases that look like cupcakes.” (Okay, I made that one up… but now I kind of want it.)

Treat Rufus like your deal-finding sidekick. The more you ask, the more he learns what you’re after. And if all else fails? Just scroll “Shop by Interest” until you accidentally find something that solves a problem you have.

#3. Shop by Interest – The “Oh Wow, I Do Want That” Zone

Surprise! Amazon does let you explore by hobby right from your computer—and it’s not hidden in some digital dungeon. In fact, there’s a shiny Shop by Interest tab sitting calmly at the top of the Amazon homepage (next to things like Pet Supplies and Best Sellers). Click it, and suddenly you’ve entered a wonderland of curated content, videos, and products tied to your actual interests.

Please note that “shop by interest: for you” list depends on your browsing history on Amazon. For me, of course “sewing” appears as a domain of interest! But the list of “interests” might be different from person to person.

Here’s what it looks like

• The left side of the page shows short shoppable videos, many created by influencers or Amazon content creators. Think of it as a calmer, shoppable TikTok – but instead of dance trends, you get organizing tips, craft hauls, or someone showing off their presser foot kit.
• The right panel pops up with a “Browse Interests” window. And yes – Sewing is right there under “For You,” ready to steal your attention. Scroll down and you’ll find dozens more interests like Camping, Baking, Coffee, Coastal Decor, Cleaning, Cats, and more. Each one leads to a curated feed of content, product picks, and ideas that feel like they were made just for your current vibe.

So if you’re sitting there thinking “I’ll just check one thing…” be warned: this is how Amazon turns five minutes into “Wait, what time is it?”

It’s part discovery tool, part entertainment, and fully capable of making you say “well that’s kind of genius” about things you didn’t know existed. During Prime Day, this is a sneaky little shortcut to finding themed deals that match your hobbies—without wading through all the smart plugs and car vacuums.

Prime Day Prep List – The Not-Boring Checklist You’ll Actually Want to Use

So, how to actually prepare for Prime Day so you’re not panic-clicking in your pajamas at 3 a.m. (Unless that’s your thing)

Before you get swept up in the “Should I buy this?” spiral, take a moment to set yourself up for Prime Day glory. 

✅ 1. Become a Prime Member (The VIP Pass to Savings)

Prime Day deals are exclusive to the Amazon Prime club members (more on membership options below). If you haven’t joined this exclusive shopping society yet, now’s your chance to sign up or start a 30-day free trial. 

Depending on your life situation, Amazon offers various flavors of Prime membership:

Standard Prime Membership: $139/year or $14.99/month. This gets you the full Prime experience – think of it as the all-you-can-shop buffet with all the trimmings.

Student Prime Membership: $7.49/month for the scholarly among us. You’ll need to prove you’re hitting the books, but your wallet will thank you. 

Government Assistance Prime Membership: If you qualify for government benefits like SNAP or Medicaid, Amazon offers “Prime Access” at $6.99/month. Proof required, but savings guaranteed.

I’ve heard whispers that some Prime Day deals might be visible to non-Prime members too, but without the free shipping perks. Amazon officially says Prime Day is a members-only party, but some deal crashers report seeing discounts anyway. It’s like peeking through the window of an exclusive restaurant – you can see the food, but you can’t taste it!

New members get Prime FREE for 30 days – perfect for a commitment-phobe who wants to test the Prime waters. And if you fall in love with those two-day deliveries (spoiler alert: you will), all the other Prime perks await you after your trial ends.

Just remember that Prime is like that gym membership you forgot to cancel – it auto-renews unless you tell it to stop. Set a reminder if you’re just in it for the Prime Day festivities!

Important note for international shoppers: Amazon Prime memberships don’t have passports! Your US Prime membership stays in the US, and other countries’ memberships have their own rules.

I resisted Prime membership until 2018. When I finally caved… my shopping habits transformed right away. Suddenly I was ordering single bags of specialty tea for $7, three tins of peanuts for $8 because “SALE!”, and random pencils because, well, why not? Prime has saved me countless trips to the store and probably prevented several “I just needed milk but spent $100” incidents.

And the delivery speed? I once ordered camera batteries on Tuesday afternoon and was snapping photos by Wednesday morning!

Eventually, I became more strategic and discovered Amazon Day delivery, where they bundle my random purchases for one weekly delivery (Mondays, in my case). Or I let Amazon deliver whenever they’re in my neighborhood anyway – saving gas and making my carbon footprint a little smaller. Not that I’m worried about Amazon’s fuel costs, but every little bit helps Mother Earth!

Full disclosure: I’m as thrilled about Prime’s price increase as I am about the rising cost of, well, everything else. But such is life in these inflation-happy times. At least my impulse purchases arrive quickly!

✅ 2. Download the Amazon App + Start Using Rufus

The app is where the real-time deal magic happens. Plus, Rufus (Amazon’s chatty new AI helper) lives there, ready to help you compare scissors, stalk rotary cutter reviews, and decode product descriptions that sound suspiciously vague.

✅ 3. Create a Wishlist or “Want” List

Add the sewing tools you’ve been eyeing, the fabric you secretly want (but don’t need right now), and maybe that weird-but-useful contraption that trims threads and your stress levels.

You’ll be able to track prices, spot lightning deals faster, and avoid wandering off into the Air Fryer section (again).

✅ 4. Check the Early Deals

✅ 5. Set Deal Alerts

Use the Amazon app to set alerts on items you’re watching. 

✅ 6. Double-check Your Info

Make sure your payment method and shipping address are current. If your last order went to Aunt Carol by accident… now’s the time to fix that.

Also: consider enabling Amazon Day delivery if you like bundling packages (or just don’t want to greet the delivery driver 4 times in one week).

✅ 7. Browse “Shop by Interest”

Already covered above – but worth a reminder. If you want curated feeds full of sewing ideas, clever storage hacks, and random-but-genius finds, the Shop by Interest page is where it’s at. Bonus: it’s also great for gift ideas if you’re pretending you’re shopping for someone else.

Safety & Deal‑Tracking Tips – Smart Ways to Shop Without Stress

Prime Day is fun, but your inbox, browser, and bank account all deserve a little protection. Here’s how to score great deals without falling for weird links, sketchy sellers, or buying something that turns out to be a “decorative” seam ripper (yes, that exists).

🚫 1. Don’t Click Suspicious Emails

If an email says, “Click here for 90% off this mystery sewing machine!” and it’s not from Amazon… don’t click.  Always go straight to Amazon.com or use the Amazon app to check deals. Phishing emails love Prime Day almost as much as we do.

💳 2. Stick With Secure Payment Methods

Credit cards, Amazon gift cards, or payment methods stored safely in your account = good. Wire transfers, sketchy third-party links? Run.

🔍 3. Actually Read the Product Details

Yes, even if the picture looks right. That rotary cutter might be doll-sized. That “portable iron” might mean literally fits in your palm.  Also double-check the return policy, especially if you’re buying from third-party sellers.

🔥 4. Monitor Lightning Deals

Lightning Deals don’t wait. They show up fast and disappear faster.

• Use the “Today’s Deals” page (bookmark it!)
• Filter by interests (Sewing, Crafts, etc.)
• Check the progress bar and timer to see how much stock is left
• Set reminders to refresh if you’re serious about a specific item

⏰ 5. Know the Magic Time

Many Lightning Deals go live around 3 a.m. ET / midnight PT. That’s when the freshest deals drop. So if you’re a night owl or just up reading fabric reviews at 2:47 a.m., you’re in luck.

💵 Rewards, Cashback, and That Sweet “I-Saved-Money-By-Spending” Feeling

If you’re planning to go a little wild during Prime Day (no judgment), you might as well earn something back while you’re at it.

🛍️ Use a Prime Visa or Prime Store Card

Both cards give you 5% cash back on Amazon purchases every single day—but during Prime Day, that perk really shines. That’s basically like getting paid to buy things you already wanted. Or, let’s be honest, things you just added in a moment of “it’s 30% off, how could I not?”

Here’s how they compare:

• Prime Visa Signature Card – 5% back at Amazon and Whole Foods, 2% at restaurants/gas/transit, and 1% everywhere else.
• Prime Store Card – 5% back at Amazon and Whole Foods only. But if you’re shopping just on Prime Day? Still golden.

You may want to explore and compare Amazon cards here

🎁 New Cardholder Perks

If you’re a new applicant, keep an eye out for signup bonuses like an instant $60 or $200 Amazon gift card after approval. Sometimes it’s more. Sometimes it’s bundled with extra Prime trial time. Just read the fine print and don’t sign up mid-scroll while squinting at fabric colors.

Also good to know: some items during Prime Day offer extra rewards—like 10% or 15% back—if you use one of these cards. That’s a discount stacked on top of a deal, stacked on top of a justification. Who can argue with that?

Use this link if you want to apply for an Amazon card

🧺 A Final Stitch of Advice – Shop Happy, Not Hectic

Yes, Prime Day is wild. Yes, deals vanish faster than your fabric scissors when you really need them. But I think this is supposed to be fun. If your wishlist item doesn’t go on sale, or if that cute pink mini iron sells out while you were microwaving your lunch… it’s okay.

There’s always another sale, another coupon, and probably another gadget you didn’t know you wanted.

So (maybe):

• Browse like you’re just helping a friend.
• Shop like you forgot who the friend was halfway through and bought yourself everything instead.
• And laugh at the cart total before making wise decisions.

Because at the end of the day, it’s not about grabbing every deal. It’s about finding the ones that make your sewing space—or your life—a little more delightful.

And remember: do not allow yourself to be blinded by “savings”. No matter the savings, I suggest buy something if

1. You need it
2. You were planning to buy it anyway
3. Perhaps it replaces an item which reached it’s end of life
4. Maybe it is a good gift for someone in your life

🧵 Don’t Let the Deals Skip Your Sewing Room

Sure, Prime Day is full of fancy electronics and things that stir themselves, but let’s talk about the real essentials—like the little presser foot that might actually stop your fabric from eating itself. Or the marking pen that doesn’t vanish before you finish the hem.

So while the rest of the internet is chasing robot vacuums, you? You’re watching for sewing deals that make your next project smoother, neater, or just less “why is this puckering again?!”

Here are some tools worth stalking this Prime Day—and my guides to help you know what you’re actually buying:

Presser Feet You Didn’t Know You Needed (Until Now):

• Must-Have Presser Foot for Sewing Challenging Fabrics: The Roller Foot
• Mastering the Gliding Presser Foot
  
• Presser Foot Guide: How To Use An Open Toe Presser Foot
  
• How to Sew Sequins and Ribbons onto Fabric Using a Special Sequin Presser Foot
  
• How To Sew Curves the Easy Way Using a Curve Master Presser Foot
  
• How to use overcast presser feet for sewing overcasting stitches
  
• Mastering the Side Cutter Presser Foot / What It Is / How To Use
  

Needles: Because Yes, They Come in Many Types

• 19 Types of Sewing Machine Needles and What They’re Used For
  

🧠 Genius Little Tools That Might Just Save Your Sanity:

• 15 Creative Ways to Mark Fabric for Sewing Projects
  
• Are These ‘Magic’ and ‘Wonder’ Tools the Secret to Sewing Perfection?
  

These are the kinds of deals you can grab without needing a second mortgage. So keep an eye out, keep your wishlist updated, and remember—sometimes the best Prime Day finds are the ones no one else is searching for.

And just so you know— I’ll keep updating this post as new deals drop, especially the ones that actually matter—like the rotary cutter that doesn’t slip, the sewing machine that isn’t $1000, or the tech deal that makes your sewing room smarter.

So bookmark this post and check back daily.  If I spot a sewing steal, I’ll add it. If I find another toddler toy that buys you ten minutes of peace while you hem pants? You bet it’s going in.And if something really exciting shows up, I’ll probably shout about it in my newsletter, too.

Either way—happy Prime hunting!